It’s about so much more than just a high quality image; it projects the fact that you care about your brand and will not settle for less.11% more B2C marketers than B2B marketers say visual content is the most important type of content today.
- 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).
- 11% more B2C marketers than B2B marketers say visual content is the most important type of content today.
- Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.
- Tweets with images receive 150% more retweets than tweets without images.
To sum it up, we as a society crave images; we want quick information and we want it fast. What better medium than photography to deliver your message?