Photo Marketing2019-01-21T01:09:32+00:00

Why Photo Marketing is Right for You

Get noticed with images that catch the eyes of potential customers

The power of visual communication has reached an all-time high with the rise of digital and social marketing; and as a result, photography is becoming more crucial to the promotion of a product or service than ever before. They say an image is worth a thousand words and if that doesn’t express its importance to mainstream marketing than we don’t know what will!

A couple reasons why you shouldn’t skim on photography marketing;

  • Marketers need to do everything they can to grab the attention of their target audience. Visual elements increase people’s willingness to read content by a staggering 80%.
  • The human brain can only process a limited amount of information at a given time. Data that can be processed much faster, such as a compelling photograph, will always take precedence.
  • Photographs are easier to consume than text. Facebook campaigns generate 65% more engagement and tweets average 35% more retweets when including a photograph than those without.
  • In spite of efforts to make purchases based on rational analysis, consumers often let emotion influence their buying decisions. The use of captivating photographs drives emotional responses about a brand.

The Research Says it All

It’s about so much more than just a high quality image; it projects the fact that you care about your brand and will not settle for less.11% more B2C marketers than B2B marketers say visual content is the most important type of content today.

  • 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).
  • 11% more B2C marketers than B2B marketers say visual content is the most important type of content today.
  •  Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.
  • Tweets with images receive 150% more retweets than tweets without images.

To sum it up, we as a society crave images; we want quick information and we want it fast. What better medium than photography to deliver your message?

Evoke Emotion

Images do more than show you something, they also make you feel it. If you’re scrolling through social media or walking down the street and you see a visual that speaks to you; you will stop dead in your tracks – it made you feel something, it pulled at something inside of you. With the right photographer you can capture those feelings for just about anything.

Share a Moment

Imagine being able to be in two places at once? Well, for the moments that your super powers aren’t working is when you should rely on someone to help you be there; or for someone across the world to share the experience all it takes is sending the right image. Passing along the moment through a photograph speaks volumes. Sharing an event or a moment that can’t happen twice.

Seeing the World Differently

Whether it’s macro photography or arial views with a drone, get the chance to experience the world in a new way with photography. Sharing with others what makes something unique is classic. A different viewpoint can change a persons mind; sometimes you just need a mind that thinks outside the box to help you.

Unique Concept

Have an idea in mind that you haven’t seen done before but need a profession to execute and make it comes to life? Thats what we are here for, bring us your ideas for an advert, photoshoot or a series for a new marketing branding and we’ve got you covered.

What story do you want to tell?

Photography is a very personal act for us; we thrive and take pride in creating safe, respectful and environmentally conscious decisions. We only have one planet Earth and what we want to do is preserve its beauty through action and our lens.

GET IT DONE

With a team you can rely on

We have been doing this for a long time and we throw all of our passion into each project. Consistently bringing creativity, fresh ideas and a new outlook to your brand; we are here to execute and elaborate on something that you’ve already beautifully created. We aren’t just a team of professionals; we are a team with passion for the purpose!

Change the way customers look at you

Delivers a message with no words, take your brand to another level with images that resonate with your viewers.

Photography is Timeless

Your brand can quickly fall out of date without current imagery. If you are keeping up with this quick world of marketing, changing your menu, renovating your accommodations or looking to promote an upcoming event your photos need to be relevant, catchy and a true representation of your brand.

Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision. – MDG Advertising Infographic

Who Are We?

Whats your style?

Photography is versatile and it allows you to have creative power over how you want to be portrayed. Let us know what your style is and what you’d like your audience to see.

Bold and Colourful

Clean and Professional

Artistic and Hipster

Explore more!

There is so much more to see, have you checked out our portfolio yet?

VIEW OUR WORK

Tours

Take us with you on your next safari, guided city trip or anything that has a structured itinerary and we will capture the essence, excitement and experience for you

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Commercials

If you’re looking to advertise something in particular, a product or service let us know and we will design an advert with a concept to match.

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Promotional

Are you looking to promote an up and coming event? Concert, trip, retreat or new offerings? We can help

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