Are you skeptical about if video marketing brings in good returns, or the success of a potential campaign, here are some facts that aid in alleviating your concerns;
- Video will account for 74% of all web traffic in 2017. More video content is uploaded to the web in one month than TV has created in 30 years.
- Wyzowl’s 2017 State of Video Marketing survey revealed that 83 percent believed that Video marketing gave them good returns on investments, with 94 percent claiming that videos were an effective tool in both promoting and educating on the product.
- If you follow any travel influencers in 2017 on Instagram, travel blogs, or otherwise, there is one thing you’ll notice about their most liked, shared, and viral images: The photos include a human element.
Travel can be expensive for most customers so it is important that you make it more tangible for them by highlighting items like the canoe they will sit in, or the views from the helicopter ride to make the experience feel more realistic. Brochures don’t come in the mail the way they used to, its easy to block out spam emails and if you don’t have cable television you might not catch adverts while watching your favourite show so what does that mean for advertising an experience, excursion or tour? It means being creative and getting the visuals in people’s face a new way; being present online with attractive and captivating documentation of what you are offering. With the right video and images you can take a persons mind from in front of the computer to front seat of a safari car!