How long does it take to produce a marketing video?
Producing a high quality video involves a few smart, absolute critical steps.
Firstly, you need to provide your requirements for the video that you want. Then we work on the planning, script before shooting begins.
Therefore, it is critical to understand that most powerful 2-3 minute videos which achieve extraordinary results are created, produced and anywhere from one day to a year.
1-3 min: 3 weeks planning, two shoot days, 3 days rough cut, approvals, two days fine cut, posted in 6-8 weeks with edits, graphics, audio etc…
3-6 min: 4 weeks planning, seven shoot days, 5 days rough cut, approvals, four days fine cut, posted in 8-12 weeks with edits, graphics, audio etc…
10 min: 6 weeks planning, ten shoot days, 5 days rough cut, approvals, five days fine cut, posted in 12-16 weeks with edits, graphics, audio etc…
Other essentials involved which are not mentioned above:
Getting to and from location
Set up the shoot with lights, camera, prompter*, make up*, etc.
In the end it comes down to these factors.
How much do you care about ranking?
Does your image matter?
Do you want to stay relevent?
Would you like x4-7 customer engagement & interaction?
Today, you can shoot something on your phone, or camera and throw it together but to create an authentic piece of cinematic art or amazing commerce that people can trust as a result, takes time.